All our announcements, campaigns and awards: the communication that accompanies every Zanetti achievement.
125 years of excellence
2025For its 125th anniversary, Zanetti celebrates a history built on passion, tradition, and quality. A milestone that reflects five generations of expertise in producing the finest Italian cheeses, while constantly looking towards the future.
"In forma con più gusto!"
2023Zanetti highlights its PDO cheeses, combining authentic taste, tradition, and versatility for a healthy and balanced lifestyle.
"World Cheese Awards 2022"
2022Zanetti once again reaches the top step of the podium at the World Cheese Awards 2022-23, winning two gold medals and further confirming the quality and excellence of its cheeses.
“OUR CHEESE IS PURE GOLD” – 2019/2020
2019Zanetti was awarded 2 Gold Medals at the World Cheese Awards 2019-20 as the best producer of Grana Padano PDO and Grana Padano Riserva PDO Cheese.
New 2020 AD campaign
"Naturally... Zanetti"
2016A campaign dedicated to the Lactose-Free range, highlighting the authentic taste of Zanetti cheeses combined with their natural lactose-free qualities.
“Esperienza di famiglia” – 2014
2014Zanetti key products are on the front line: Butter, Grana Padano, Parmigiano Reggiano and their RESERVE versions. All the experience of the family is narrated in this picture, in all its forms.
“Esperienza di famiglia dal 1900” - 2012
2012Parmigiano Reggiano DOP, Grana Padano DOP and butter: the three historic products of Zanetti brand became the main characters of this campaign that enhances the quality of three symbols of Made in Italy taste.
"Una forma di piacere" - 2007
2007Zanetti elegantly shows its Parmigiano Reggiano DOP: a girl's eyes light up thanks to the goodness of the cheese that is a symbol of the Italian culinary tradition, appreciated around the world.
“In forma con più gusto” – 2006
2006A campaign dedicated to the entire family of Grana Padano DOP. The formats available are various: the entire form, cloves, grated, diced ... just choose the right taste and serve it on the table!
“In forma con più gusto” – 2005
2005Grana Padano DOP on a classic Italian kitchen table. All the ingredients to cook a great dish are ready: pasta, salad, cherry tomatoes and a piece of Grana Padano, which enhances the goodness of all the other flavors.
“InGrana il gusto” – 2000
2000Grana Padano DOP on a classic Italian kitchen table. All the ingredients to cook a great dish are ready: pasta, salad, cherry tomatoes and a piece of Grana Padano, which enhances the goodness of all the other flavors.
Pubblicità burro Zanetti – 1962/1963
1962/1963Mom, dad and their baby in front of a table full of prizes: this poster launched the first Zanetti’s collection points. One more reason to never give up a good dish prepared with butter Zanetti!
"Il re dei Provoloni" - Anni 60
Anni 60Funny and irriverent, the ad celebrates Provolone DOP, a product of excellence which Zanetti exports worldwildeand which is the principal product of the Caesar industry Carbonelli, a recent acquisition of the firm.
Remake of ad for Zanetti butter – 1959
1959Inventiveness rewarded in the past, enhanced with a modern twist, shows a young woman who brings her family a stick of Zanetti’s butter, his favorite butter: fresh and genuine, made with pasteurized milk.
Remake of ad for Parmigiano Reggiano – 1950S
Anni 50A product adored by kids and adults, anywhere in the world. This image is perfect to celebrate the goodness of a universal product exported from Zanetti to spread its taste anywhere in the world.
Butter - 1950S
Anni 50A campaign conveys the value of pasteurized milk. With a simple design that enhances the product, this is the concept that reaches the consumer: Zanetti’s butter is a high-quality product and is great for any recipe.
Ad for Zanetti butter – 1950
1950An old campaign communicates the quality of our pasteurised butter. Just a picture of the product, simple graphics and a direct message: effective result and appealing communication.